Working Together

Should we talk? Maybe - here's how we'll know.
Sunset in Venice, California with crescent moon visible and people silhouetted. Photo by Anthony Citrano.
[A sunset at the Venice Skatepark as seen by me.]

The work I take on tends to share a few important qualities: the problem is interesting, the stakes are exciting, and the humans are good.

I've spent my career building companies and leading through inflection points - launches, acquisitions, crises, pivots, rapid scale. The common thread has been helping organizations figure out what they are, how they should talk about it, and how to execute it against the backdrop of complexity. Sometimes that's a communications challenge; sometimes it's an operating challenge. Usually it's quite a bit of both.

Strategic Narrative & Brand Positioning

For companies where the story is the strategy — where how the market understands you directly determines whether you succeed. I help leadership teams develop the narrative architecture that connects what they're building to why it matters, then translate that into communications strategy, market positioning, and company voice. This is where I'm sharpest.

Building the Communications Function

For companies that need to build or rebuild how they communicate — the team, the infrastructure, the operating rhythm. I've done this from pre-revenue startups through one of the world's largest companies. I can help you define the function, hire the right people, set the message architecture, and build the discipline that makes it all work.

Fractional & Interim Leadership

For companies at inflection points that need senior operating capacity now — without the timeline of a full-time search. I've been CEO, COO, and head of communications & marketing across companies at different stages, and I bring that breadth to engagements where the job is to step in, build clarity, and drive execution. Typical problems: brand & go-to-market strategy, organizational design, turnarounds, stakeholder & board management, post-acquisition integration, and building functions from scratch.

Advisory & Board

For founders, executives, and boards who want a senior operator in their corner on an ongoing basis. My advisory work spans strategic communications, brand positioning, go-to-market, and the broader operational & leadership questions that don't always fit neatly into a single function. That could mean helping structure a partnership, identifying the right people to talk to, or making introductions that open doors that were previously closed. After decades at the intersection of technology, media, and government, I know a lot of people — and more importantly, they know (and trust) me.

If something here resonates, I'd like to hear about it.

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