I work with growth-stage companies on brand, narrative, and positioning. I've spent my career building companies and explaining them, so I'm strongest when helping organizations figure out their story and how best to tell it.
Fractional Chief Communications Officer
This work is the narrative that connects what you're building to why it matters to the outside world, and everything that has to be true for that narrative to hold: positioning, company voice, and the communications function itself – the team, the message architecture, the operating rhythm. I've built that function from pre-launch startups to one of the largest companies in America.
M&A Communications
Two companies, one deal, and too many versions of why it's happening. I give acquirers one story, told the right way to employees, customers, and press – and a leadership team that can still tell the story three months later. I've done this more than once – most notably at EdgeCast through its $400M sale to Verizon, then inside Verizon through the integration. Here's one example of a fixed-scope M&A communications engagement.
High-Stakes & Crisis Communications
When something's gone wrong and the clock is ticking – a story about to break, a nasty leak, a lawsuit, a regulatory curve ball, or a private misstep about to go public. Communications often sits downstream of strategy – but a crisis reverses that current. The CEO, general counsel, and comms in the same room, deciding what to say and what to do. I've been in that room – through acquisitions, political pressure, and reputational threats that arrived in the middle of the night – and I know how to move fast without making it worse. This is work you can't outsource to an agency after the fact; it's counsel you want sitting next to you.
Advisory & Board
For founders, executives, and boards who want a senior operator in their corner on an ongoing basis – on communications, positioning, go-to-market, and the challenges that don't always fit neatly into a single function. That could mean helping structure a partnership, identifying the right people to talk to, or opening doors to new alliances. After decades at the intersection of technology, media, and government, I know a lot of people — and more important, they know me.
If something here resonates, get in touch.